Latest Blogging Statistics and How Trends Changed From 2015 to 2020 (infographic)


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Want to know about blogging statistics and how blogging has evolved in recent years, you have come to the right place.

Regardless of which industry you are in these blogging statistics and trends will help you improve your writing.

Blogging has a long history. After the start of the internet in the early 1990s, the first blogs started in 1993 that were called online journals/diaries at that time.

In 1997, an early American blogger, Jorn Barger, is credited as the person who came up with the term “Weblog” referring to maintaining logs online on the web.

Blog term was created by Peter Merholz on his blog Peterme.com as a short form of weblog.

Since then blogging has come a long way with over 600 million blogs online out of a total of 1.7 billion internet sites in 2020.

Blogging Statistics

Blogging-Statistics-and-Trends

Unlike in the starting of blogging where the main purpose of bloggers was to share their thoughts/information with the world, today, blogs are a central part of any online marketing strategy. This has resulted in thousands of people taking blogging on as a full-time profession.

The new era of everything being done online has also given hope to many to earn living by working from home.

How Blogging Trends have Changed Over the Years

Data sources: Statista; Internetlivestats and Orbitmedia

You can share this infographic from this link by citing this article if it add value to your audience.

As you can see from the above infographic, blogging has been on the rise with many aspects of it changing over the years. Let’s see some major changes in the last few years.

1. Number of Blogs

As of 2020, there are over 1.7 billion websites on the internet, and out of the 600 million are blogs and increasing every day. Though WordPress is very easy to use and a well-publicized platform to host blogs but Tumbler is an undisputed king in case of hosting the number of blogs.

Of 600 million blogs online Tumbler platform host ~488 million of these blogs and growing every day. The second-largest Platform is WordPress.

2. Length of Post

In 2015 an average blog post was 808 words long but with the emphasis of google on more detailed and informative posts, average words per article have increased each year.

In 2019 the average length of a blog post was 1236 words. Going by the trends it’s bound to increase.

Lengthy content does not always mean quality content. You have to maintain quality even if you are looking to write in-depth detailed articles. To perform better, you have to write articles that provide value to the reader so that readers get to recognize your brand.

When next time that reader has a similar question, he or she should turn to your blog. That’s how the people make a loyal fan base with quality content. Content is still the King.

55% of bloggers write less than 1000 words per post. Only 20% write 1500+ words in length with a higher chance to rank on page one (Orbit Media)

3. Average time to Write a post

Naturally, with the increase in the number of words per post the amount of time put into writing a post has also gone up significantly.

In 2015, an average post took a writer 141 minutes and in 2019, 214 minutes were spent on writing an average post.

This also has to do with the fact that with higher competition, bloggers have to put in more effort to produce high-quality content to rank higher.

Hight quality content means more research and more time, that leads to more value to the readers in the end.

4. How Bloggers Promote Posts

Blogging-Promotion

People have been using social media to promote their blogs and there is not much change happened there since 2015, as already more than 90% of people were using social media to promote their blogs.

Nowadays bloggers have become more aware of SEO and Email outreach to increase traffic. Earlier people used to post 500-word articles and be done with it. Now with competition SEO has become an important part of the game.

In 2015 49% of the bloggers were using SEO and now in 2019 more than 69% of blog writers focus on better SEO to increase their chance of ranking on Google page one.

Similarily Emails were used by 29% bloggers in 2015 and now in 2019 Email outreach is part of traffic increase efforts of 66% bloggers.

Bloggers using paid advertisements and influencers were on the rise from 2015 to 2018 but in the last two years, fewer bloggers are turning to them to drive more traffic to their websites.

Blogging Statistics in 2020

To check out what an average blog writer is up against, I collated the interesting statistics about blogging in 2020.

If a blog writer understands what is working and what is trending and what not to do, then he or she will be better prepared to write an article that can compete against others.

Let’s dive in to these blogging stats and understand what is working and what is not?

1. What should be Ideal Length of Posts?

As we saw in previous sections the length of articles is increasing with each passing year. In the year 2019, an average article length stands at 1236 words.

The word count of top-ranked average blog posts on Google was 1,447 words (Backlinko).

If you want to rank in SERP then atleast you should aim for more then 1500 words. That will improve your chance of ranking.

Tip: Check word count (with free surfer extension) of top-ranking pages for your keyword, which will give you an idea of how many words you should aim for a specific keyword.

The optimal length for a blog post is in the 2,250 – 2,500 words range (Hubspot).

2. How Frequently you should Post?

In 2020, we almost see 5.8 million new posts every day. In this plethora of information, how frequently should a blogger post to stay relevant?

Bloggings-Trends-Number-of-Posts

For bloggers, one of the most important questions is how frequently they should post on their website? There is no straight forward answer to that.

The only relief is 77% of internet users read blogs, so you have a huge audience.

Blogging statistics say that blogs that publish at least 16 blog posts per month receive 3.5 times more traffic than those that publish fewer than four posts (HubSpot, 2020).

Blogging is becoming difficult day by day, one stat says you should post lengthier posts with at least 1500 words and another stat say you should post several times a month to be successful. It is essential to find a balance between both quantity and quality to reach both the objectives.

The number of blog posts directly affects traffic. Once you publish 20-50 blog posts, your traffic can increase by up to 30% (Traffic Generation Cafe).

3. Quality Matters

On average a reader spends 37 seconds on reading a blog post. But this also includes 43% of readers who just skim through content without reading. Then there are people who read full articles.

Time-Cost-Quality-Balance

To make the skimmers into readers who read your full article you need to write quality content.

According to Medium, content readable in seven-minute read attracts the most attention. It translates roughly into about 1,850 words.

Approximately 52.2% of all website traffic worldwide was from mobile devices in 2018 (Aumcore).

Compatibility with mobile is a major factor blogger should consider while designing their websites.

4. Role of Blogs in Influencing Consumer’s Buying

Nowadays shoppers read blogs when starting a process of buying. Stats show that 60% of the consumers read blogs before making a decision on a buy (Demand Gen Report, 2019).

According to recent studies, content marketing is 62% cheaper than traditional marketing (Demand Metric).

Blogging-Trends-Content-Marketing

Content marketing produces 3X more leads than paid search (Kapost).

89% of B2B marketers cite content marketing as a very important marketing strategy (Content Marketing Institute).

5. More Blogging Statistics Important for Bloggers

  • Blog posts having an image every 75-100 words get 2X more shares than those without (Hubspot).
  • 50% of search queries are four words or longer (Brafton).
  • Close to half of all clicks on the SERPs go to the top 3 sites (Ignite Visibility).
  • 6-13 word long headlines for posts tend to drive more traffic, more specifically with 8 words (OkDork).
  • Emotional headlines attract more audience and more shares (OkDork).
  • #1 result in Google has an average of 3.8x more backlinks than positions #2-#10 (Backlinko).
  • No correlation between keyword in the title tag and higher rankings on the first page (Backlinko).
  • Domain authority correlates highly but Page authority (as measured by Ahrefs Rating) correlates weakly with rankings (Backlinko).
  • short URLs tend to have a slight ranking advantage over longer URLs (Backlinko).

Conclusions

These are some interesting stats for you if you planning on improving your writing to rank higher. Just don’t go through these numbers and move on to the next thing.

If you are serious about your blogging, which I am sure you are, since you are here, work on these facts and get on with the trend. Trend is your best friend, as said in stock markets, ride the wave.

Now you know different blogging statistics and trends. You know exactly how long should be your post. What is the ideal length for your titles, how many images you need to add in each post?

Follow these guidelines and keeps these stats in your mind when writing your next post. I am sure you will see improved results.

Learn here about trending topics for blogs and posts and ways to find them.


If you are planning to start a new blog or running a blog but still not making any money, here is my step by step guide for starting a blog. I will show you everything you need to generate a passive source of income.


Check out all the best resources for your blog!  These resources have helped me immensely in my journey and I am sure they will help you as well.


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