How to Set up a Shopify store Successfully in 2022

how to start a shopify shop

Shopify is the simplest way to establish an online business. Whether you want to make some extra money on the side or turn it into a full-time job, the Shopify store is the quickest method to get your business up and running.

With Shopify, all you need is an idea and a domain name to get started.

In this article, we’ll show you how to set up a Shopify store from scratch. We’ll cover everything from choosing the perfect Shopify plan for your business to adding products and accepting payments.

By the end of this guide, you’ll have everything you need to launch your own successful online store.

Benefits of Shopify

shopify store

There are many benefits of using Shopify to build your online store. Here are just a few:

Shopify is easy to use

Even if you’ve never built a website before, you can create a beautiful online store with Shopify. 

Shopify has everything you need to run a successful online business. From hosting to marketing tools to payment processors, Shopify has it all. 

Shopify is scalable

As your business grows, you can add more products with ease. 

Shopify is reliable

You can trust that your online store will stay up and running, even on the busiest days. 

Now that you know some of the benefits of using Shopify, let’s take a look at how to set up your own Shopify store. 

How to Set Up a Shopify Store

1. Sign up and Choose a Shopify Plan

The first step to setting up your Shopify store is to sign up at the website. Then choose a Shopify plan. There are three main Shopify plans: 

Basic: $29 per month

Shopify: $79 per month 

Advanced: $299 per month 

shopify store pricing

If you’re just getting started, we recommend choosing the Shopify Basic plan. This plan is perfect for businesses that are selling products on social media or in person. 

If you’re ready to build a more complete online store, you can upgrade to the Shopify plan or advanced plan. These plans give you access to more powerful features, such as abandoned cart recovery and professional reports.

2. Choose a Domain Name

The next step is to choose a domain name for your Shopify store. Your domain name is how customers will find your store online. 

We recommend choosing a .com domain name that is short, easy to remember, and related to your business. For example, if you’re selling shoes, you might choose the domain name or the closest thing available. 

If you don’t have a domain name yet, don’t worry. Shopify will help you choose and purchase a domain name during the setup process. 

3. Add An Address

The next step is to add an address for your Shopify store. This is the address that will be displayed on your invoices and shipping labels. 

add address

If you’re selling products in person, you can use your home address or a PO box. 

If you’re only selling online, you can use a virtual address. A virtual address is an address that is used for business purposes only and is not a physical location. 

4. Choose a Theme 

The next step in setting up your Shopify store is to choose a theme. Your theme is how your store will look to customers. 

Shopify has both free and paid themes. We recommend choosing a paid theme, as these themes are more likely to be high-quality and mobile-responsive. 

Once you’ve chosen your theme, you can customize it to match your brand.

5. Customize Your Theme 

Now that you’ve chosen your theme, it’s time to customize it to match your brand. 

edit your shopify store theme

Here are a few things you can do to customize your Shopify store: 

  • Add your logo 
  • Change the colour scheme 
  • Add or remove sections 
  • Customize the navigation menu 
  • Add pages (such as an ‘About Us’ page or a ‘Contact Us’ page) 

Once you’ve made all of your changes, don’t forget to hit the ‘Save’ button. 

6. Set Up Your Payment Processor 

After you’ve set up your store, it’s time to set up your payment processor. A payment processor is how you’ll accept payments from customers. 

Shopify works with all major payment processors, such as PayPal and Stripe. 

If you’re just getting started, we recommend using Shopify Payments. This is the simplest way to accept payments on Shopify. 

7. Add Your Product

The next step is to add your product to your Shopify store. To do this, simply click on the ‘Add a Product’ button and enter the relevant information. 

add products on your shopify store

Be sure to include a clear image of your product, as well as a detailed description. Customers will want to know what they’re buying, so don’t skimp on the details.

8. Enter The Name And Description Of Your Products

Now it’s time to start adding products to your store! The first thing you’ll need to do is come up with a name and description for each product. 

This may seem like a small task, but it’s actually one of the most important parts of setting up your shop. After all, your products are what customers will be coming to your store to buy.

Here are a few tips to keep in mind as you name and describe your products:

Keep it simple

Don’t try to be too clever with your product names. Stick to something that’s easy to read and straightforward.

Be descriptive

Your product description is where you can really sell customers your product. Use strong, persuasive language to convince them that they need what you’re selling.

Focus on key benefits

What are the main benefits of your product? Make sure these are front and center in your description.

Once you’ve settled on a name and description for each product, it’s time to start filling in the rest of the details. For each product, you’ll need to enter a price, quantity, weight (if applicable), and shipping information. You should also add images and videos to further show off your products.

9. Use The Right Keywords

When it comes to promoting your products, one of the most important things you can do is to use the right keywords. 

Keywords are the words and phrases that customers will use when they’re searching for products like yours. By including the right keywords in your product descriptions, you can make sure that your products show up in search results and get in front of potential customers. 

Not sure which keywords to use? There are a few different ways to find the right keywords for your products: 

  • Use a keyword research tool like Google Keyword Planner or SEMrush
  • Look at the keywords your competitors are using
  • Use Amazon’s autocomplete feature to see what people are searching for

Once you’ve found a few good keywords, it’s time to start incorporating them into your product descriptions. Make sure to use them in a way that sounds natural and doesn’t feel forced. 

10. Use High-Quality Images

Images are an important part of any online store. They give customers a better sense of what your products look like and can help you sell more items. 

When choosing images for your store, it’s important to use high-quality photos that are clear and well-lit. Product photos should be at least 800 pixels wide and should show the product from multiple angles. 

In addition to product photos, you can also use lifestyle images to give customers a better idea of how your products can be used. For example, if you sell clothing, you might include photos of people wearing your clothes in different settings.

11. Set Up the Right Price

One of the most important parts of setting up your Shopify store is to make sure you’re pricing your products correctly. 

If you price your products too low, you won’t make a profit. But if you price them too high, customers will be turned off and you’ll miss out on sales. 

The best way to find the right price is to start by looking at your competition. See what similar products are being sold for and use that as a starting point. 

From there, you can adjust your prices up or down based on the quality of your product, shipping costs, and any other relevant factors. 

12. Optimize Your Product Pages

Once you’ve added your products to your store, it’s time to start thinking about optimization.

Optimizing your product pages is all about making sure they’re as effective as possible at converting visitors into customers.

There are a few different things you can do to optimize your product pages:

  • Use high-quality images and videos
  • Write compelling product descriptions
  • Include customer reviews and testimonials
  • Use strong calls to action

By taking the time to optimize your product pages, you can make sure that more of your visitors end up becoming paying customers.

13. Categorize Your Products

If you have a lot of products, it’s important to categorize them so that customers can easily find what they’re looking for.

Categorizing your products also makes it easier for search engines to index your store and show your products in search results.

To categorize your products, start by creating a list of all the different types of products you sell. Then, group those products together into categories.

For example, if you sell clothing, you might have categories like “tops,” “bottoms,” and “accessories.” If you sell food, you might have categories like “fruits,” “vegetables,” and “dairy.”

Once you’ve created your categories, add them to your product pages.

14. Offer Free Shipping

Free shipping is a great way to encourage customers to buy from your store. In fact, studies have shown that free shipping can increase conversion rates by up to 20%.

If you’re not already offering free shipping, there are a few different ways you can do it:

  • Offer free shipping on all orders
  • You can offer free shipping on orders over a certain amount
  • Offer free shipping to customers in specific locations
  • Use flat rate shipping

No matter how you offer free shipping, make sure to advertise it on your website. That way, customers will know that they can get their products delivered to them for free.

15. Use Discounts and Coupons

Discounts and coupons are a tried and tested method to attract more customers. By offering discounts on your products, you can make them more appealing to potential customers.

There are a few different ways you can offer discounts and coupons:

  • Offer a percentage off all products
  • Offer a percentage off specific products
  • Give a fixed amount off all products
  • Offer a fixed amount off specific products
  • Offer discount on minimum shopping amount

When offering discounts, make sure to set an expiration date. That way, customers will feel a sense of urgency and will be more likely to make a purchase.

16. Set Up Shipping 

The last step in setting up your Shopify store is to set up shipping. This is how you’ll get your products to your customers. 

Shopify makes it easy to set up shipping for your business. Simply click on the ‘Shipping’ tab and enter your country, shipping zones, and rates.

When you’re all finished, hit the “Publish” button and your products will be live in your shop.

Final Thoughts

Now that you know how to set up a Shopify store, it’s time to get started on building your own.

Creating an online store is a great way to build a successful business. With Shopify, you can quickly and easily create a professional-looking store that’s ready to start selling. 

Once you have everything set up, you’ll be ready to start taking orders and making sales.

We hope this guide was helpful and we wish you the best of luck!


How do I build a Shopify store?

Building a Shopify store is easy! Simply create an account, choose your plan, and start adding products. You can also use Shopify’s themes and templates to customize the look of your store.

How much does it cost to set up a Shopify store?

The cost of setting up a Shopify store varies depending on the plan you choose. The basic plan starts at $29 per month, while the more advanced plans start at $79 per month. 

Is Shopify easy to set up?

Yes, it is very easy to set up. If you follow the tips provided above, you can set up a store within an hour without any other help.

How do I promote my Shopify store?

There are a few different ways to promote your Shopify store: 

  • Use social media
  • Use paid advertising
  • Do search engine optimization
  • Use email marketing
  • Use influencer marketing

Can I use Shopify if I’m not in the US? 

Yes! Shopify is available to anyone in the world, regardless of location. 

Do I need a business license to set up a Shopify store? 

No, you don’t need a business license to set up a Shopify store. However, you may need other licenses and permits depending on your location and the type of products you’re selling. 

How long does it take to set up a Shopify store? 

The amount of time it takes to set up a Shopify store varies depending on how many products you’re adding and how much customization you’re doing. In general, it should only take a few hours to get everything up and running. 

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